Spy Blog
Your Guide to Promotional Shirts
Jan 21
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...
Continue ReadingCase Study: Success on Campus
Jan 06
A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most st...
Continue Reading25 Insane Facts About Promotional Products
Dec 23, 2019
You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...
Continue ReadingCase Study: Boosting Trade Show Booth Traffic
Dec 09, 2019
The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: D...
Continue ReadingCase Study: I Was Framed!
Nov 25, 2019
Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planner...
Continue ReadingThese Are the Tech-Savvy Promotional Products You Are Looking For
Nov 10, 2019
Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...
Continue Reading6 Tradeshow Staples That are Made in the USA
Oct 27, 2019
Tradeshows offer important opportunities for your company to connect with customers and prospects face-to-face and make lasting impressions. Make sure you’re prepared with the proper supplies to...
Continue ReadingCase Study: The Weather is Snow Joke
Oct 13, 2019
Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip....
Continue ReadingCase Study: Wave Hello to Promotions
Sep 29, 2019
Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient would...
Continue Reading6 Promotional Products for Music Lovers
Sep 15, 2019
These promotional products will be music to your ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of these music-the...
Continue ReadingGraphic Design Terms Everyone Should Know
Sep 01, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...
Continue ReadingBranding 101: Let’s Talk Logos
Aug 17, 2019
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...
Continue ReadingCase Study: Inking Impressions
Aug 03, 2019
Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided on ...
Continue ReadingBranding 101: What Makes a Brand Powerful
Jul 20, 2019
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...
Continue Reading8 Corporate Gifts for Your Employees
Jul 06, 2019
The employees are the backbone of every company. And when your employees have been working hard all year to bring in tremendous results, nothing conveys your appreciation more than a corporate gift. A...
Continue Reading6 Promotional Products to Fit Your Budget
May 24, 2019
Branding: it’s something that every company needs but there can be a common misconception that you need a large budget to get started. That’s not the case! Branding and promoting your comp...
Continue Reading5 Men's Wearable Promotional Products for the Office and Beyond
May 10, 2019
It’s fun giving out promotional products like fidget spinners and stress balls, but sometimes you need an option for the guy that likes to keep it a bit more professional. These business...
Continue ReadingCase Study: Celebrate Milestones
Apr 26, 2019
A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...
Continue Reading11 Promo Products for an Active Lifestyle
Apr 12, 2019
Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports-mi...
Continue Reading5 Apps to Take the Grunt Work out of Spring Cleaning
Mar 29, 2019
Spring is here and that means it’s time for spring cleaning. Now is when you should be purging all the junk that has accumulated over the winter, and organize your life so you can have a relaxin...
Continue ReadingCase Study: Wine for the Win
Mar 14, 2019
A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three bo...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Feb 28, 2019
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...
Continue ReadingTop 10 Promotional Products for the Health and Wellness Industry
Feb 14, 2019
Now, more than ever before, people are focused on enriching their lives with healthy habits and wellbeing practices. In fact, the health & wellness industry has seen exponential growths over the p...
Continue ReadingTop Trends in Marketing Products for 2019
Feb 06, 2019
Last week, the Undercover team traveled to Vegas to attend the nation’s largest marketing products expo - and we just fell in love with all that we found! Many of the trends in the promotional a...
Continue ReadingCase Study: Plastics Make it Possible
Jan 31, 2019
Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow. T...
Continue ReadingCase Study: Fun in the Sun
Jan 17, 2019
Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...
Continue ReadingHow to Work Smarter, Not Harder
Jan 03, 2019
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...
Continue Reading6 Things You Need on Your Desk
Dec 20, 2018
Most of us spend as much time at our desks as we do in our homes. If that’s the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possible...
Continue ReadingResort Incentive Yields Oceans of Opportunity
Dec 06, 2018
A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guests t...
Continue Reading10 Promotional Products for Healthy Living
Nov 21, 2018
We all strive to be our best selves, but sometimes it’s easier said than done. We can all make excuses to make unhealthy choices. Your niece has a birthday and it would seem rude to turn down th...
Continue ReadingCase Study: Pillow Box
Nov 07, 2018
Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...
Continue Reading5 Awesome Recreational Wearables
Oct 24, 2018
Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year long!...
Continue ReadingWhy do I need to supply camera-ready Vector art?
Oct 17, 2018
One of the biggest issues we have with prepping orders for print is the lack of proper artwork, usually due to a bad logo file. Whether it is for printed collateral, a promotional item ...
Continue ReadingBoost Branding
Sep 26, 2018
A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her services all year ro...
Continue ReadingCase Study: Computer Repair At Your Fuzzy Fingertips
Sep 12, 2018
A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...
Continue ReadingImprove Sales and Traffic
Aug 29, 2018
Case Study: A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfil...
Continue ReadingThe Best Promotional Products for Sports Fanatics
Aug 14, 2018
With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love we...
Continue ReadingYour Brand Is Your Business - Market It!
Jul 31, 2018
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...
Continue ReadingCharity Fundraiser
Jul 17, 2018
The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...
Continue Reading3D is the Key
Jul 03, 2018
A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of prod...
Continue ReadingHow to Gain Inspiration in 5 Minutes
Jun 19, 2018
People demand a lot of creativity from professionals these days. We live in the era of media overload, where viral video marketing and colorful infographics have become accepted means of engaging an a...
Continue Reading10 Must-Have Tech Products and Accessories
Jun 05, 2018
If you want to give your brand a modern and fresh new identity try throwing some cutting-edge tech gadgets into your marketing mix. The wave of wireless charging options, portable speakers, and wearab...
Continue ReadingCase Study: Raise Your Glass!
Jun 05, 2018
Objective A local brewery wanted an eye-catching promotional item to place on tables, that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their t...
Continue ReadingHow to Protect Your Business From Hackers
Jun 22, 2019
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...
Continue ReadingOur Top 10 Favorite Eco-Friendly Products
Jun 07, 2019
Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The produ...
Continue Reading